KRISTIN SMITH

I have a love for stationery, paper and the art of a personal note. Combining these together for clients is my passion.

A collection of strategic marketing collateral and infographics for Gensler's marketing sector.

Planning for the NHF Annual Meeting began with identifying the clients’ overall goals for the event. Our team was involved in ideating themes that surround the company’s mission for the year, as well as community activations and engagements for all ranges of conference attendees.

I worked on creating a unique strategy and approach with our Baxalta client and vendors. Internally, I worked closely with the Executive Creative Director as well as my creative team and production team to develop the best solutions for timelines, deliverables and project management to ensure success for the client and even broader, the end-user, the conference community.

During each phase of the design process, I encouraged my team to continually refer back to our brief to ensure they were always influenced by the goals and objectives outlined in the brief before reviewing with me. This gave everyone ownership in having successes in every stage.

A series of 4 books published quarterly for Gensler's Health+Wellness Practice Area to educate and market to potentials clients and the general healthcare community.

A new initiative for Gensler's Thought Leadership Development—Encouraging six unique behaviors to help frame the program.

A series of Annual Reports summarizing a year in review for Gensler's new Health+Wellness Practice area.

As Baxter’s Bioscience transitioned to Baxalta, it was our task to communicate this change to the community. After refreshing and reconcepting the brand, our team developed a set of guidelines and a marketing strategy for how to reach patients, clinicians and community partners.

 As the creative lead on this project, I was tasked with working with the team on developing the creative messaging and look and feel for the campaign, as well as staffing a photographer and producer and scouting locations for four different Brand ambassadors around the country. Our Baxalta clients were thrilled with the new message “Enduring Commitment” along with the new and improved creative. Campaign materials were rolled out in web, email, direct mail, print ads and video.

Each year Lundbeck, a global pharmaceutical company, produces a piece that communicates their business goals. A piece that is not only fun, but functional. Using Lundbeck's brand standards, we produced a notebook for 2016, which includes a waterfall booklet inside a vertical pocket that doubles as a poster to hang in an office as a continual reminder to live these goals everyday.

In 2016, FEIBA is focusing on building an emotional connection with their patients, their caregivers, and healthcare professionals in hopes of strengthening the bond they have with FEIBA. The creative illustrates different campaigns that can be leveraged to build a connection with patients, caregivers, and healthcare professionals in a real, emotional way.

A collection of ads and CPG in-store advertising for Kraft Foods' products. Featuring one or more of the following: photoshoot art direction, custom illustration and creative conception.